Friday, October 30, 2009

Manx Radio officially has the highest weekly audience reach of any station in the British Isles.

In the latest quarterly survey by Radio Joint Audience Research, the industry standard for compiling listener statistics, the Island's national broadcaster recorded a figure of 54%.
The RAJAR statistics show the number of listeners in that percentage figure has grown for the 4th quarter in succession, rising to 36,400 in the latest survey from just over 33,000 this time last year.The growth relates to listeners in the Isle of Man and is attributed to the 'audience retention and growth programme', initiated in the past 18 months between programming and business development.

In order to secure further audience growth, Manx Radio recently launched a completely new audio and visual brand, along with a heavily revised programme schedule. The station says it provides a more contemporary look and sound to attract new listeners from a younger demographic, while not disenfranchising its established audience.

Story here.

No comments: